Women Leaders in AI
As an embedded visual UX design consultant with IBM’s Watson Marketing team, we collaborated to design marketing collateral promoting the Women Leaders of AI campaign, which spotlights women leaders in AI worldwide through virtual events and online community.
We analyzed user journeys through user testing and heat maps to better understand how performance could improve and where to pivot design.
Social posts were created internally and for each of the honorees to share with their own networks, which also gave traction to this inspiring campaign.
View website here.