IBM AI Ethics

Working closely with multi-disciplinary IBM board members and creative marketing team we designed the IBM AI Ethics website, which showcases IBM’s ethical stance on artificial intelligence.

Throughout the creation process, we completed a content audit and competitive landscape to explore the best solution for content flow. We designed interactive prototypes for stakeholders which allowed our team to convey creative directions early in the process, test concepts, and receive organized feedback.

We are currently working with analysts and strategists to monitor the site’s performance and understand how best to pivot messaging and design.

Visit website here.