IBM AI Ethics

Working closely with multi-disciplinary IBM board members and creative marketing team I designed the IBM AI Ethics website, which showcases IBM’s ethical stance on artificial intelligence.

Throughout the creation process, we completed a content audit and competitive landscape to explore the best solution for content flow. We designed interactive prototypes for stakeholders which allowed our team to convey creative directions early in the process, test concepts, and receive organized feedback.

We are currently working to create more Trustworthy AI and Bias in AI content. It’s exciting to be a part of IBM’s content creation and mapping the user’s journey through this new content ecosystem.

A special thanks to Becky Song for her incredible illustration work.

Visit website here.